The challenge
Events are crucial for the community members to engage, so the organisation regularly stages get-togethers, ranging from small meetings to large conferences. Despite having a desktop events management system in place, the group continued to rely on emails to communicate event information to their members. It was inefficient, plagued by email issues and subject to confusion when details changed. Further, there was no way to measure event attendance.
The group had already developed a mobile application to reach its 40K community, so they decided to augment this app with an events management interface.