The challenge
Digital is more crucial than ever in the mortgage industry, with brokers and customers expecting sophisticated self-service capabilities. Our client had recently created a universal customer portal to provide online access to their customers across their entire product portfolio and compete with nimble fintechs and big banks.
However, the company’s existing mortgage application process was conducted via its call centre. When handling home loan calls, the lender’s representatives would need to complete PDF forms, Excel spreadsheets and submit paperwork for manual data entry. Frustratingly slow, inefficient and error-prone, this approach was hampering their growth strategy. The organisation knew that to succeed in a competitive market, it must quickly digitise and accelerate its home loan application process.